0 items - AED 0.00 0
our story

Get to know us

My name is Seth Amoafo. I moved from Ghana to England in 1991, completed an LLB law degree in 2002, qualified as an UEFA qualified coach in 2002 and completed a PGCE in 2007. I moved to the UAE in 2009 to continue my teaching career.

I was determined to continue my passion in coaching so I quickly found various coaching programs to lend my support including Manchester United Soccer Schools. A year down the line, I noticed there was a real lack of football provision for young children, so I developed a small idea to provide football opportunities to 3-6 year olds. Myself and a few like minded coaches started off with Friday morning sessions at 'The Dome', which is now the Audi garage on Airport Road.

As you can see from the pictures to the left, this small idea has developed a little since then. The ProActive Soccer School is now a multi award winning company with over 1,200 weekly participants, access to over 20 facilities including some of the biggest schools, founders of the largest youth league in Abu Dhabi and general supporters of anything football and community related.

My original vision was to provide a football program that was all about the community. Every child should believe that we care about them as a person and footballer, every parent should trust us to know their child is of paramount importance to us and every facility and client should feel that we respect them.

I am proud that many years later, we are still working with the same vision and objective. Sport is fun and enjoyable and if we can make sure every child that crosses our path leaves us still enthusiastic about sport, I know we have done our job. Thank you to every parent, player and coach that has been on this journey with us. We will keep working hard in the pursuit of excellence.

first team squad

Seth Amoafo
CEO, UEFA B qualified
Andy Dixon
Operations Director, AFC A qualified
Max Mbai
Technical Director, UEFA A qualified
Ibrahim Dembele
Events coordinator, UEFA B qualified
Mary Kelly
Social media coordinator, UEFA B qualified
Play Video


Congratulations on running such a brilliant program…congratulations and thank you!

Rebecca, Parent of 6 year old

My family was visiting from South Africa. Being footballers themselves (and die hard MU fans) my dad and brother were eager to accompany Skyler and prouder than ever that he’s following in their footsteps! You guys are doing an amazing job. We appreciate your hard work and dedication. Thanks so much!

Christine, Parent of 4 year old

Frank was not all that keen on playing when we first started going, but it is a testament to you and the hard work and enthusiasm of your coaches that he has enjoyed and even looked forward excitedly to playing each week.What a brilliant way to end Module 2!

Sam, Parent of 3 year old

Sam, Parent of 3 year old

I know how much Archer (and now Ruby) enjoy going to training and I also remember as a kid going to football training and keeping some really important memories from that time. What you guys are doing is really important, don’t under estimate the effect you’re having on all the kids, this is especially significant being over here

Elliott, Parent of 3 & 6 year olds

Thank you for a brilliant year of football! I have loved every minute and learned a lot. I will miss you all next year.

Guto, 6 years old

Thanks for the consideration and effort you are putting into him and the boys.

Loyd, Parent of 9 year old

our programs

Whether it’s recreational, development or competitive, curriculum coaching or afterschool, holiday camps or birthday parties, we have it all!


Training Program



Over 15 locations including schools and nurseriesProgressive year round coaching in line with the school termRead More


Training Program



Various locationsFor those players close to the competitive squad. Invite onlyRead More


Holiday and Summer Camps



Abu Dhabi Cricket StadiumFor the talented player looking to play against other teams in local, national and International competitionsRead More

Birthday parties



Various locationsWe can take the stress of organising activities for your football mad player’s big dayRead More

One to one sessions



Various locationsOur 'A' Licenced coaches can set up an individual program to take your player to the next levelRead More

Keep updated on all PASS news

Join our mailing list